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We use cookies (unfortunately not the tasty chocolate chip kind of) to improve and customize your experience on our website. They help us to understand who our visitors are and what they like to find out or browse, which in turn also helps us create a more exciting experience for you. Cookies are not harmful to you or your computer/device.


By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser;  see below more explanations). However, if you do not allow cookies on your computer you will not be able to fully access our website.


We are continuously making further improvements and changes to the ways we use cookies and we will keep this page updated with the cookies we use.


Our customer’s privacy is extremely important to us and the cookies we use will in no way allow us access to your computer. We do not store any details relating to you or your sensitive data using cookies. We use cookies to record the areas of the site that you have visited and for how long, which provides us with useful usage information that helps us make our site more accessible to our users in line with their needs. The use of cookies helps us to improve the quality of services that we provide.

Please also refer to our Privacy Policy.


A cookie is a piece of data which is a small file of letters and numbers that is stored on the internet user’s browser, or the hard drive of their computer, if they agree. The information the cookie contains is set by a website's server and it can be used when the user visits the website. Cookies are designed to remember things that an internet user has done whilst on a website in the past, which can include putting products in a basket, logging in, or clicking on links. Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses. 

The cookies we use on our website are used in many ways, including:

  • To keep a record of the products you've put in your shopping bag for the next time you visit;

  • To make personalized product recommendations, based upon the previous times you've shopped on the website;

  • To remember your preferences;

  • To find out what the website doesn't do well and make improvements to it in the future;

  • To allow you to share pages with social networks like Facebook; and

  • To make sure advertising on other websites is relevant to you.



Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.


Persistent cookies are stored on the user's computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so that they will be remembered for next time you visit the website. They are also used to collect information about the number of visitors, the average time spent on a particular page and analyse shopping behavior on the website. This information is used to find out how the well the website works and where it can be improved.


You will probably have Adobe Flash installed on your computer. Many websites that contain Flash can also store small files on your computer that are used in the same way as cookies.

Websites choose to use Flash Cookies as these can hold more information than regular cookies. When you delete cookies via your browser, your Flash cookies are unlikely to be affected. A website may therefore still recognize your preferences if it used a Flash cookie to save them initially.


ALL 4 Marketing works with selected companies to provide additional content and services, for example reviews. These companies may also set cookies on our behalf.


Cookies are used to advertise relevant products to you on other websites, based on the products and categories you looked at on

For these adverts, our third party providers may use software that can set a cookie to your browser, this will enable us to monitor whether you see the adverts, click on them and book our services. Cookies are placed on your computer if your browser is set to allow these. If you wish to ‘turn off’ cookies, then please check your browser’s help files for guidance on how to do so. The Help section is usually found in the Menu bar at the top of the browser. Some browsers provide help if the F1 key is pressed. However, you may lose some of the functionality of this website by choosing to block cookies.

The data contained in the cookie used in these adverts is anonymous and doesn't contain any of your personal details.


If you use the buttons that allow you to share products and content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:


1. Cookies used by (1st Party Cookies)


Cookie Name & Purpose

_ga;_gad; _gid         

These cookies power Google Analytics software. Google Analytics helps us analyse visitor information on our website (e.g. number of visitors, demographics, popular pages on site). We use this to improve our website and service to our customers.


DoubleClick by Google uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records. In particular, Google uses cookies to anonymously define new visitors, help analyse click stream data, and track historical activity on the website, such as response to particular  ad campaigns or the length of the session cycle.


This will be used to maintain the security of the customer’s session.


This will be used for application security.


This will be used for application security.


This will be used for application security.


This will be used for application security.


This will be used for application security.


This will identify  and remember logged in site members.


2. Cookies used by (3rd Party Cookies).

  • Facebook Pixel is used for re-marketing purposes. The Pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. 

  • Social Sharing (Facebook, Twitter and Google+) uses cookies to allow for customer engagement on social media platforms.

  • DoubleClick is used for placing adverts and marketing on third party websites.

  • Facebook Ads is used occasionally  to raise brand awareness and promote our services.

  • Google AdWords is used occasionally to promote our services and drive sales.

Please note that these third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) use cookies, over which we have no control.


If you opted out of all cookies set by and associated websites, then you will not be able to book a service on our website. You will, however, still be able to browse our website.

If you disable Flash cookies, you will not be able to watch some of the videos on


You can manage the cookies that you allow on your computer through the internet browser that you use.


You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. As mentioned above, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site, in particular you will not be able to book services.



This information has been written by the UK’s independent authority set up to uphold information rights in the public interest.

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